Long View Retail Consulting

Providing Tools That Make You Money

2012 Boot Camp

Will You Let The Big Fat Cats

Take Away The Rest of Your Future?

The Sewing, Vacuum and Central Vacuum industry is under attack from all sides. The Internet, Big Box Stores, Social Media, low profit minded dealers, manufacturers selling direct and the supposed educated consumer that sees ads and magic shows and believes them. What is your ACTION PLAN  to win the “David” against “Goliath” battle that you will be facing every day? You don’t have their resources in money or exposure to compete so you have to be smarter.  


Have You Been Doing The Same Thing

Year After Year and Not Getting What

You Need and Want Financially?

Although we may think of ourselves as David by ourselves, we are not. We also may think of our challenges as Goliath but that is also not true. So many of your fellow business owners have closed fighting the battle by themselves but you don’t have to go it alone. We all know the dealer who seemed to be on top only to see them close their doors. We have seen other dealers struggle year after year and barely eek out a living only to ride off into the sunset and never to be heard from again. We have seen other dealers give up and start other successful businesses. 

My name is Howard Anderson and I started Stony Brook Sew and Vac in 1986 as a location to show central vacs that I had been selling since 1979. I grew the retail business from just under $200,000 in annual sales to over $4,000,000 in retail sales today. I really never thought I did anything special. I thought everyone was doing what I was doing. But in talking to other dealers I found out a lot of the things that I was doing no one else was doing . There are only about 25 out of the 6,000 dealers in the country who have been able to accomplish what I have. What makes me unique is that I have relentlessly studied our retail and others. From information mined I worked hard to create duplicatable systems that I could train my staff to do. I want to help you use those systems to grow your business at the LAST Ultimate Profit Explosion Boot Camp.  

Read all of this because I am going to share with you why as one business owner to another, I have to tell you that you would be crazy to miss this opportunity.

 To register click here to download registration form.

Are you going to be a survivor or a statistic?

 

We all feel alone especially when things are not going well. You loose a sale that you worked so hard for . What could you have done to make the sale? Is there something that you could do the next time? Probably there is but you may not know what it is.

 

But will you keep on learning and fighting or will you become a statistic? Will your business join the many who are no longer here? Will all those years of building customer relationships and doing a great job for your customers come down to nothing?



You Must Protect Your Business

 

I hate to be the grim reaper but let’s be realistic. If you don’t protect your business like the precious asset that it is, you may be out of business in 2-5 years and have absolutely nothing to show for it. By protect I mean to treat it like your dream car. Polish it, change the oil, feed it with good gas, keep it out of the rain.

 I have been is business for around 36 years. The Central Vacuum business for over 34 years and in retail sewing and vacuum for over 25 years. I have thrived through 2 downturns and am doing better in this downturn than I even expected. I have been a student of retail for the last ten years. Studying other industries. Going to hundreds of seminars. Learning things about business that I never dreamed were available. I have had as many as 7 retail stores and a construction company running at once. I have employed hundreds of people over the years. Frankly I don’t want to count them but I have learned so much from the experience that I want to share with you. 

“Well worth my time. There is so much powerful information and great ideas. I have already signed up for the next Boot Camp. Thank you so much Howard!” Carla Plant Arlington Sewing Machine

To register click here to download registration form.

 
Are You Looking For The Silver Bullet?

 

In the words of the great Ronald Regan: “Well ….There is no silver bullet.” But there are silver bullets! Most people are familiar with a six shooter used in the wild west. At the Ultimate Profit Explosion Boot Camp I am going to load up my big 10 shooter with 10 silver bullets that you can use as soon as you get home. They are my top ten best things that I have learned in the 30+ years that I have been in business that you can’t miss.

 

Are Your Employees Working For You

or Are You Working For Them?  

First let me say that if you do not have employees or are not planning to have employees, there is no need for you to continue with this letter. Tear it up and throw it away. You really are not serious about being in the retail business. You can not be successful without employees who are working for you and are top notch performers. As a business owner you must have time to have fun and to work on your business. If you have to work on the sales floor and do repairs every day you can not grow your business. I’m not saying that you shouldn’t be selling and repairing at all. It is extremely important that you are there and know what is going on with your customers and how to do those things. It should not however consume all your time.

I have created an easy system that has allowed me to work the sales floor when I want and free up my time to work on my business and I want to share it with you. A way to have others be your arms and legs, having the employees focusing on what you want, not what they want. You know the big picture that no employee will every know. Let’s face it. The biggest problem with employees is their understanding of what you want. I firmly believe in the carrot and the stick method. You paint the big picture with big goals and then hold them accountable to reach those goals. When they do you can reward them well.    

This is so important for your future that it will be the first thing I am going to be sharing with you on Day 1 at the Ultimate Profit Explosion Boot Camp.

 A Proven Step by Step process on how to hire the right person. A bad hire could cost you tens of thousands of dollars. You will learn what to write in the ad to attract the person you want. What to ask in the phone interview. What to ask in the face to face interview, and how to decide who to ultimately hire. Look at it like a funnel that starts with many and funnels down to the right person. 

 
Now that you have the right person it doesn’t stop there. I will be sharing what I have learned works in making me more money. Your employees have to be motivated and trained. When talking about motivation, Zig Ziglar said “Not even a bath is permanent.” This is also true about employees. I will share with you ways that you can  keep them motivated for years to come. They will be on YOUR TEAM cheerfully doing what you need them to do!  

Are You One of the 70% of People who are

Unhappy With What They Do?

 Do you ever hate coming to work? Do you ever feel trapped by your business? You are probably unhappy with your business for one of the following reasons:

1. Your money runs out before the end of the month
2. Can’t afford to hire the right people to help you.
3. Not making enough money on your sales
4. Spending too much time being unproductive.
5. Not making enough money to allow free time.
6. Working too many hours.
7. Not spending enough time with your family.
8. The feeling of being alone in your business.

 

If any of this describes you, you are in a crisis situation. You need help and you need it now. There is only one place to get that help and it is at the Ultimate Profit Explosion Boot Camp. I am going to share with you how you can have fun in our business. Together we are going to address your concerns and roadblocks. There is no challenge that you may have that in my 30+ years in business I have not struggled with also.  

“Many other professions; doctors, lawyers & CPAs have required continuing education to stay licensed in their profession. The Ultimate Profit Explosion Boot Camp is our industry’s continuing education and should be required for those who want to stay in business. If you don’t come, you won’t know how much great information you have missed.” Tom Proctor Vacuum Hospital

  To register click here to download registration form.  

Discover the Money and Marketing Information You Need!

 Once you have your employees up to speed it is time for you to have fun in marketing your business to your customers. I will share with you ads and marketing that I have used that worked for me. We will also identify markets and venues that you can attract the customers you need. I will also cover how to make money with events even if you don’t sell sewing machines! 

Using your computer POS system to market to your customers is one of the easiest things to do and is a big opportunity that people miss. Many have said that your database is your biggest asset. That is true but how can you make that PAY OFF NOW! I see myself as an expert and know many of the ins and outs with JMM software but what I will be sharing with you can be used with any POS system. I have created templates that you can use to market to your customers that I will be sharing with you. 

Andrew Carnegie selected Napoleon Hill to interview 2000 of the worlds richest men. Hill discovered 19 things that they all had in common but there are 4 that were most important that we will be addressing at the Boot Camp.  The conclusions drawn are Hill's, not mine.  This is important.

 

 

They all had a Burning Desire. Most businesses fail because they have a burning desire. What is your Burning Desire? By attending the Ultimate Profit Explosion Boot Camp you pass the "burning desire test."

They all had Specialized Knowledge.  Super Successful people know something that other people don't know AND they put this knowledge into action.  When they see an opportunity to gain specialized knowledge they don't hesitate they act. By attending the Ultimate Profit Explosion Boot Camp and implementing the material shared, you will gain very valuable specialized knowledge and develop a plan of action.

They all were Decisive In Nature. Super Successful people don't pass up or think about opportunities, they jump on them immediately. They don’t say, that won’t work for me, they try it. At the Ultimate Profit Explosion Boot Camp you will learn how to have the proper mindset to act on what you learn.

They were Goal Oriented. Super Successful people have clearly defined written goals.  By attending the Ultimate Profit Explosion Boot Camp you will leave with written goals that will work for you.

How does your store look to your customer? Your store is a Broadway Stage where you perform every day. The better your store is laid out and merchandised the better your sales will be. I have been in many hundreds of sewing and vacuum stores in my time being a student of retail. I may have even been in yours. The one thing that I have learned is that I can always learn something from every store I have been in. It may be a good idea that I can take home and implement or something that I don’t want to do. I do however learn something from each of them. I am going to give you the highlights so you get the great ideas of what to do and what not to do. You will also leave with a checklist what I use in my stores every week.

What are you doing to retain your existing customers? What do you do with a customer that hasn’t done business with you for years. Customer retention is one of the biggest struggles that I have had in the past and I have come up with a solution. We spend tons of money to attract that new customer with ads and promotions but what about that customer that we take for granted. Your existing customer is the easiest customer to advertise to. They know and trust you already but probably forgot that you exist. I will show you how I keep them coming back for more and referring their friends and relatives. 

“Howard, Again, Thanks for ‘believing” in Steve and myself enough to include and encourage us in our journey forward. Sharing your expertise and dedication to commitment is infectious and greatly received by ALL! Thanks.” Steve and Karen Chubin from Steve’s Sewing and Vacuum

Do your customers pay you to treat them special? I have developed a system that you can train your employees to do that could be enough to pay your rent. It makes your customer beg you to take their money! This is so easy that I will only say that this alone will more than pay for your time and money to attend. It cost you almost nothing but the benefits to you and the customer are huge. It is a WIN … Win!


There are only two ways to grow your business. One is to get more customers which we talked about earlier in this letter. The second is to get your existing customers to come in more often and spend more money. That sounds easy but how do you do that? This silver bullet is one of the best ways to but more money directly to your bottom line. I am going to be sharing with you a trackable method that will keep your staff excited about growing the sale. 

If you do service of any kind, sewing machines, vacuums or central vacuums I can increase your profits by at least 30% overnight. I have been sharing this method for years but have added some real cool stuff lately. I recently returned to the Central Vacuum Business and have increased our overage in home service call by over 250%. I will share with you the ins and outs of making your service department fire on all cylinders.

This is the real bonus of the boot camp. You will learn how to understand and comprehend what great opportunity we have in the Sewing and Vacuum Business and how you can use it to make the lifestyle you want. You will hear a lot of great ideas but forget about all the great ideas. To me ideas are just that. We will work together so that you will leave with an ACTION PLAN for your business. It will have specific goals and a timetable for you to get done and I will check up on you.

 “The Ultimate Profit Explosion is like the VDTA on steroids” Bernie Holmstock from A1 Vacuums 

 To register click here to download registration form.  

By attending the Ultimate Profit Explosion Boot Camp you will become the “David” in your town. Equipped with the tools that you will need to conquer the demons that we all face. Ways to make money that I have learned by being in the trenches every day. I am not talking theory. I am talking about things that I have done and proven to work. I know that it will work for you also but you have to put in effort to learn what I will be sharing with you for three days. I am so sure that it will work that I am again offering you my Suck it Up or Die guarantee. I am challenging you to Suck it Up and attend the Ultimate Profit Explosion Boot Camp. If you don’t, your business may very well die. Hundreds of people have attended past Boot Camps and out of that only one person requested a refund which I gladly gave. I have had people who have attended every Boot Camp and are coming this year again and you need to be there also.

 

 

My One Year 100% PLUS Money Back

Suck it Up or Die Guarantee

You read it right. Come to the event and at the end of the first day, if you are not delighted with the content and results you think you can receive, simply let us know and I will cheerfully refund 100% of your investment PLUS $200 toward expenses on the spot.  And if you implement a minimum of 3 systems we teach at the boot camp for one year and you do not make 10 times your investment, I will also refund 100% on your event fee and documented expenses up to $2000, no questions asked.

What are you waiting for? No matter where you are today, you will become more profitable by attending the Boot Camp. You have nothing to loose and everything to gain.

At past Boot Camps I have had people outside our industry present. Because this is the last time I am going to be doing the Boot Camp, I am going to be spending most of the event sharing everything that I have learned that will help you make more money in your business. I will not have much time available for outside speakers so I am limiting it to a maximum of two presenters from outside our industry whom I feel are experts in the topics I want you to learn about. I will also be calling on dealers who are doing something unique in our industry who will help you make more money. The Boot Camp will be all about the Sewing and Vacuum industry and proven, tested ways that we can help each other make more money.

I am a big believer in learning and studying other industries, reading books and attending seminars. In order to do that you have to be able to read and comprehend fast. That is why I have hired Howard Berg to share with you how he has become the world’s fastest reader. He will show you how to increase your literacy and comprehension while studying how to grow your business.

Howard Berg is the world's fastest reader and learner - thanks to the cutting edge accelerated learning techniques he’s developed that turn information overload into information assets. Respected internationally for his contributions to improving the learning process, he is listed in the 1990 Guinness Book of World Records for reading more than 25,000 words per minute and writing more than 100 words per minute. Howard is a graduate of the State University of New York, Binghamton. Using the same strategies that he now teaches, this biology major completed a four-year Psychology program in one year. His graduate studies at several New York City colleges focused on the psychology of reading.

Howard has appeared on over 1,200 radio and television programs, including “Live with Regis and Kathy Lee,” Dick Cavett, Jon Stewart, the American Radio Network, Good Morning Texas, Toronto Today, and many others. He is often “tested” by receiving a new book or manuscript to read just before the program, and then questioned on content by the author or other subject-matter expert(s). One 1100-page book took him 20 minutes to read. His content-based responses have consistently been astoundingly complete!

It is this combination of exceptional reading speed and consistently dependable understanding and recall that expands his world record reading recognition to include learning as well.

Howard has been featured in Forbes, Redbook, Maxim, Men’s Health, Bottom Line, Selling, and numerous other magazines and countless newspapers. He has published two best selling books, and dozens of home study programs including "Mega Speed Reading" that was marketed by Nightingale Conant and sold over 650,000 copies. He has also created more than a dozen other accelerated learning programs, including programs on speed math, memory, test-taking, writing, and others.

Not only will you benefit from all the knowledge that I have amassed over the 30+ years that I have been in business, you will also be rubbing elbows with the cream of the sewing and vacuum industry. People who are serious about what we do. People who want to share with you what works. This is the best way to short cut the trail to success and profit. Find someone who has done something and follow the path.

To register click here to download registration form.

I Believe That You Can Be Super Successful in the Sewing and Vacuum Business  

We have a Great Industry that has the potential to make all your dreams come true. Let’s face it. No business is all honey and roses. Like any business it takes hard work but wouldn’t you agree that learning from others who have “been there” and “done that” will make you more money...faster? If so, fill out the attached registration form and get ready to transform your business into a money making machine!

I want to Empower You To Win At Your Business By Sharing What I Have Learned in 30+ Years!

Don’t do it the hard way. Latch on to what I have learned and your road to success will be shorter. The path for you is well defined and well traveled by many. All you have to do is raise your hand and come to the LAST Ultimate Profit Explosion Boot Camp! The place to go to grow.  

This will be the last time I will be revealing the secrets that I have learned. If you are stuck and feel like you are treading water or just want to continue to grow your business, this is the best place for you to go. 

With all sincerity and a concern for your profitability,

Howard J. Anderson

Long View Retail Consulting

Stony Brook Sew & Vacuum



PS:
I think this is so important for you and your family that I am making a special offer that I have never done before. It is always hard to get people to understand what you are doing especially a spouse or significant other. That is why I am making this special offer to you. If you sign up this month, you can bring your spouse or significant other to the even at the Rio for FREE! We all need a cheerleader but if they don’t understand what your end goal is, how can they help you?

PPS: Don’t forget, you have nothing to loose. I am so committed to help you win that I guarantee it will work for you.

My One Year 100% PLUS Money Back

Suck it Up or Die Guarantee

You read it right. Come to the event and at the end of the first day, if you are not delighted with the content and results you think you can receive, simply let us know and I will cheerfully refund 100% of your investment PLUS $200 toward expenses on the spot.  And if you implement a minimum of 3 systems we teach at the boot camp for one year and you do not make 10 times your investment, I will also refund 100% on your event fee and documented expenses up to $2000, no questions asked.

To register click here to download registration form.  

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